How To Balance Time As An Influencer

Time management is vital to maintaining a work-life balance, more so as a parent. As an influencer, you know the ins and outs of the social media process– from shooting content to submitting to brands to posting and engaging, etcetera. It can be so time consuming with lots of screen time being spent instead of actually living your life.

As creative as we try to get with our content and captions, you also have to take time to put down your phone and live in the moment. In today’s post, I’ll be sharing a few tips on how I learn to balance my time between self-care, creating content, raising my son, and being a house wife.

Put time aside for yourself everyday

Find something that is not work related and makes you happy, such as:

  • Read a book
  • Journal
  • Draw / Color
  • Work out
  • Yoga
  • Meditate
  • Take a bath
  • Get your nails done
  • Take a nap,

Whatever it may be, there are always pockets of time throughout the day where you can take a moment to breathe, recollect yourself, and carry on. Even if it is for a few minutes, taking slow deep breaths can be very relaxing.

Be realistic about work

Do not overwork yourself trying to take on multiple brands at once. Remember that you do not need to say yes to every campaign that presents itself. Always be selective with the brands you work with and consider whether or not they align with your page. I personally plan out my content on a physical calendar, and use a planning app (I love Plann) to curate my Instagram feed. This helps me keep track of what campaigns I already have and to avoid working with competing brands back to back.

Have a dedicated work space so that your body can associate a specific area for work

This can be tricky when you are working at home, have a small living space, or if you are always on the go, but having a dedicated work space helps in the long run. Because I don’t have a desk (yet), I usually do most of my work on a specific spot on my couch or standing up at my kitchen counter. If I am traveling, I will also do work on a couch in our airbnb or desk space in our hotel room.

When you are “off”, actually be offline and focus on your life.

Keep in mind that your brand / business is separate from your life. You are more than a blogger, content creator, entrepreneur, or business owner. You deserve to spend time to take care of yourself and be present with your loved ones. Dedicate a few hours a day AND an entire day in the week to unplug from social media. Set boundaries for yourself so that you learn to maintain productivity when you are “online” and carry on with your day-to-day life “offline”.

Whenever I wake up, I start my day being online and catching up with social media. I’m not entirely glued to Instagram the entire day, but I do check it often to engage with stories, talk to people in direct messages, and so forth. I try my best to “log off” Instagram after 8pm, and then edit content, write up captions / blog posts, respond to emails after Auggie falls asleep, etcetera. I also dedicate Sundays as my day off from social media. I don’t make it a priority to post on Sundays unless I have actual free time, or if I absolutely have to post for a brand / a filler post in between two sponsored posts.

Batch shoot content / Repurpose old content

I am the type of person who will take 2-4 hours at once to shoot content for the next 1-2 weeks. I plan out my outfits, props, and location so that I can shoot all of my upcoming content at once. I will also save extra photos that I take to post at a later date. This helps the most when we are traveling as a family so that we can enjoy the destination as much as possible. Overtime, you can always repost old photos (even with a different edit) because your audience will have grown and changed.

I know that this is not ideal for some, so do what works for you. Perhaps schedule a specific time frame in your day to shoot your content, such as early morning, golden hour, etcetera.

Learn to prioritize glass balls versus plastic balls

Glass balls are the important life events, like your child’s award ceremony, an anniversary, or a family member’s birthday.

Plastic balls are minor events, tasks or activities that can be done at a later time. This includes watching YouTube videos, buying something you don’t need, sleeping (just kidding haha).

You have to know what’s important to you and what can be done next time. Balance. Everyone’s priorities are different, so what may be important to me may not be the same to you.

Hope these tips help! Comment down below how you balance your time 🙂

Looking for more influencer/blog tips?

I have connected with some bloggers to share some influencer/blogging tips for 2021. Head to each blog post to see what they are sharing:


  1. January 20, 2021 / 5:52 AM

    These are great reminders. I like the glass versus plastic balls concept.

    • krystalynlaura
      January 27, 2021 / 8:54 PM

      Thanks so much!

  2. January 20, 2021 / 9:29 AM

    I need to learn how to be “off” during my down time. I find myself constantly picking up my phone.

    • krystalynlaura
      January 27, 2021 / 8:54 PM

      Same here! It’s a process but even putting your phone in a drawer for a set amount of time can help you get better! 🙂

  3. heathrxo
    January 20, 2021 / 9:49 AM

    I just recently started taking down time and you know what I learned, social media is a plastic ball. My mental health and family is so much more important.

    • krystalynlaura
      January 27, 2021 / 8:54 PM

      Your mental health and your family are 100% glass balls!

  4. Grace
    January 20, 2021 / 12:38 PM

    I loved the glass balls vs plastic balls reference! I do needed to hear that 🙌🏼

    • krystalynlaura
      January 27, 2021 / 8:53 PM

      Aw, I’m glad to hear that! Thank you!

    • krystalynlaura
      January 27, 2021 / 8:53 PM

      Thanks so much for reading!

  5. Dee
    January 28, 2021 / 6:03 AM

    All of this. Sometimes easier said than done. But I have to be better.

  6. January 28, 2021 / 12:27 PM

    I love creating batch content for Instagram and repurposing old pictures or videos on Tiktok, or Pinterest. It’s fun seeing old memories and looking back 🙂

  7. Mama Wellness Club
    January 28, 2021 / 5:42 PM

    Thanks for these reminders, I tend to overwork myself a lot in which drained me. I definitely have to do better.

  8. Chayce
    January 28, 2021 / 6:50 PM

    These are great . I really need to batch my content . I find shooting content so overwhelming .

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