What is a visual mood board and how to use one to pitch to a brand?

Visual boards, also known as a mood board, are used to help brands and partners envision what kind of content is desired. Incorporating a vision board with your pitch to a brand can allow them to see what kind of content you create and if it the partnership would align on both sides. When you pitch to a brand, you should take some time to look at their social media platforms and understand their values and aesthetics. That way, you can create a mood board to showcase your high quality work and elevate your pitch.

When creating a mood board, highlight four to six colors to imitate a color palette for the brand. Include anywhere between four to six photos of any content you have already created to show the brand that you are capable of creating content that will align with them. Make sure to also include a small description of the content you create, such as lifestyle, portrait, flatlays; the type of scenery (indoor, outdoor, home decor, local sites, etcetera); and specific niches (fashion, food, beauty, etcetera).

Below are eight different examples of mood boards, from beach to nature, specific color palettes, and niches.

There are endless possibilities to curating a mood board for a brand. You can also create it in portrait mode (I personally love anything landscape). I created these on Canva, and used a grid photo element to add in my photos.

Incorporating a visual board / mood board to your pitch helps you stand out from other influencers who may be pitching to the same brand. Plus, it makes you look like you actually researched the brand and show just how much more you want to work with them.

Hope this post helps you land your next campaign! If you have any questions, feel free to ask in the comments below. See you in the next post!


  1. January 29, 2021 / 8:37 AM

    This is such a great idea!!

  2. February 3, 2021 / 10:45 AM

    Ooh! Thank you for sharing!! I never though about making mood boards! Love the little color scheme idea on the side. Will have to try this out.

  3. February 4, 2021 / 9:16 AM

    This is such a great tip! It hasn’t occurred to me that this can be helpful for both brand and influencer. I love the examples you created!

    Maureen | http://www.littlemisscasual.com

  4. Mama Wellness Club
    February 4, 2021 / 3:26 PM

    This is such a great idea. I love your examples.

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